Okay, have you heard of Brian Regan? If not, you should. Hence why I'm talking about him. Basically he's the greatest stand-up comic ever, and we quote him all the time.
So he does this bit on greeting cards - including "Just Because" cards. I mean, you could send a hundred Just Because cards to someone in the phone book, and they can't even ask why you did it, right?!
So that's what we did.
We sent some to family, some to friends, some to random phone book people, and a couple celebrities.
And of course we had to send one to Brian Regan himself.
And Obama. I mean, why not? I bet he actually reads this one. It's hilarious. At any rate, his security team will get a good laugh.
All in all, we sent out twelve bits of sunshine into the abyss that is the United States Postal System.
And we laughed our heads off doing it.